TopDutch is putting the Northern Netherlands on the map

Naturally leading the transition. With this line, the new TopDutch campaign was launched yesterday. The goal of the campaign is to further help accelerate the important transitions the Northern Netherlands is leading in. The brand is putting the region and its innovative companies on the international map with targeted campaigns to find international companies that would thrive in the Northern Netherlands, and add value to the regional ecosystem.


TopDutch is a campaign commissioned by the Provinces of Friesland, Drenthe and Groningen. By using TopDutch as the primary economic brand for initiatives and networks, the campaign supports Northern ambitions and the Northern ecosystem. To that end, TopDutch works together with NOM's sector specialists to find the right companies and investors to complement the region. "We want to ensure together that more innovative, international companies, at the forefront of the transition, know how to find our region," said TopDutch campaign lead Simon Kloppenburg.

We want to ensure together that more innovative, international companies, at the forefront of the transition, know how to find our region

Simon Kloppenburg, TopDutch campaign lead.

The Northern Netherlands has all the ingredients to solve global challenges in green energy and green chemistry, the future of food, digital innovation, healthy ageing and water technology. To truly shape our economy in a cleaner, smarter, healthier and more sustainable way, both a cohesive ecosystem and innovative and international forms of cooperation are necessary.

Chain integration and cross-overs between transitions offers important opportunities here. Chain integration between agriculture and green chemistry offers opportunities for bio-based materials and emission-free agriculture. Hydrogen contributes to industry 5.0 and water technology has added value for the hydrogen economy. There are plenty of examples. And they already exist, in the TopDutch region.

Not quantity, but quality

"Our goal is not to attract as many large companies to the region as possible," Kloppenburg said. "Instead, we want to fill the gaps in the transitions. That means we want to work closely with regional initiatives, organizations and companies to precisely identify all the missing links, needs and opportunities. And in that way, we can then set up very targeted and strategic global campaigns. So our goal as TopDutch is to support the North, so that we as a region can become even better at the things we’re already good at. After all, the best way to predict the future is to create it together."

IJzebrand Rijzebol (L) and Henk Brink (R), Provincial Ministers of Economic Affairs in the Provinces of Groningen and Drenthe respectively.


And who better to illustrate the benefits of doing business in the TopDutch region, than the already established entrepreneur themselves? After all, as a potential newcomer, you’d like to know who your possible new "neighbors" are. To that end, the TopDutch puts your company on the map campaign starts today. Aimed at innovative companies already doing their bit for the transitions. Naturally.

Put your company on the map

Working in the AgriFood, Digital Innovation, Green Energy, Green Chemistry, Life Sciences & Health, or WaterTech industry, and does your organization contribute to the transitions?

Put your company on the map!